Philosophy

BRANDOM. The mythical space where FANDOM and BRANDS collide.
At Modern Fanatic, we have a TRUE passion for fandom and a deep understanding of its power to shape culture. We are a specialty marketing agency dedicated to elevating the art of pop culture marketing. Our mission is to help brands forge meaningful connections with pop culture fans and harness the immense potential of this passionate and engaged audience without the assumptive missteps general market agencies often make. Let’s make some BRANDOM.
"Just Because Something Works Doesn’t Mean It Can’t Be Improved." – Shuri, BLACK PANTHER (2018)
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Why Modern Fanatic?

Fandom Expertise

We live and breathe fandom. Our team consists of dedicated experts who not only understand the intricacies of various fan communities but also possess an intimate knowledge of pop culture trends, events, and influencers. We speak the language of fandom fluently, ensuring that your brand's message resonates authentically and effectively.

Culturally Inclusive Approach

Just as a multicultural marketing agency recognizes the importance of cultural nuances, we understand that fandom is a diverse landscape with its own unique subcultures, languages, and traditions. We embrace this diversity and tailor our strategies to connect with fans in ways that respect and celebrate their individuality, creating authentic and lasting brand connections.

Innovative Fan Engagement

We don't just scratch the surface; we delve deep into the heart of fan communities. Our agency employs innovative techniques and cutting-edge strategy to align your marketing goals with fan behavior, preferences, and passions. By tapping into this knowledge, we help brands develop engaging campaigns and experiences that resonate on a profound level.

Strategic Partnerships

We have cultivated strong relationships with key influencers, content creators, and fan communities across various platforms and mediums. Leveraging these connections, we can facilitate powerful collaborations and partnerships that extend your brand's reach, amplify its message, and tap into the enthusiasm of dedicated fan bases.

Data-Driven Results

We believe in the power of data to inform decision-making. Our agency employs advanced analytics and tracking technologies to measure the impact of our campaigns and initiatives. By analyzing the data, we continually refine our strategies, ensuring maximum return on investment and sustained growth for your brand.

Ready to Unlock the Power of BRANDOM?

Let Modern Fanatic be your trusted partner in harnessing the potential of pop culture fandom. Contact us today to discover how we can help your brand connect with fans in more meaningful ways and propel your marketing efforts to new heights. Together, let's embark on an exciting journey where fandom and marketing innovation converge. Need more evidence that your brand is in good hands?

Take a look here…
“Humans only have one ending. Ideas live forever”. – Ruth, BARBIE (2023)

Who
We Are

From top to bottom, Modern Fanatic’s partners, staff, contributors and advisors are highly seasoned in pop culture marketing. Our team is fully committed to helping you succeed.

Kris Longo

Partner - CEO and Co-Founder

Past: Warner Bros./DC Entertainment, Heavy Metal Magazine, Bozell Worldwide, Geek Riot Media

Specialty: Strategic creative solutions, networking and bridge-building, marketing strategy, C-suite sales

Fandom: Comics, Horror, Classic Posters, Bourbon, Coffee, Boxing

Chief Marketing Officer

Collin Millington

Partner - President, COO and Co-Founder

Past: Cox Communications, Tribune Media, ID Media

Specialty: Growth strategies, Client Relations, Networking, Innovation and efficiency

Fandom: Sneakers, Dining, Cocktails, Street Art

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Clients Past & Present

What We Do

  • Strategy

  • Tactical Execution

  • Press

  • Social Media & Community Development

  • Fan Engagement

  • Traditional Advertising

  • Non Traditional Advertising

  • Traditional Advertising

Why You Should Work With Us

Veteran marketers

Over 60 years of collective experience in pop culture marketing

Dedicated, talent staff

Ability to leverage Modern Fanatic’s deep partnership list

Best-class press coverage and relationships in fandom

We care a lot

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Modern Fanatic

Let’s Create Your Brandom

We’re ready to make amazing things happen for You.

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From top to bottom, Modern Fanatic’s partners, staff, contributors and advisors are highly seasoned in pop culture marketing. Our team is fully committed to helping you succeed.

What We Do

Press

Social

Fan and Brand Engagement

Traditional Advertising

Non-Traditional Advertising

Learn more

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