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Turning Fandom into Brandom! Okay, we made that word up. But hear us out. We convert our existing fans into new fans: fans of your brand! Modern Fanatic has unparalleled reach into subcultures of fandom. With access to over 50 million super-fans across our extensive collection of media outlets, live and virtual events, and retail partners, there is no fanbase we can’t curate. Our ability goes beyond sheer scale. We know emotion. What do fans love? What will they engage with? We develop a comprehensive strategy with these questions (and answers!) so that your goals are met and expectations surpassed. So what are you waiting for? There’s a whole world of fans out there waiting to discover what you have to offer. Let’s build some brandom!
From top to bottom, Modern Fanatic’s partners, staff, contributors and advisors are highly seasoned in pop culture marketing. Our team is fully committed to helping you succeed.
Past: LEGO of America, Seneca Sports
A seasoned brand, retail and content marketing executive with a demonstrated history of success in the consumer goods and entertainment industry. Highly skilled in marketing ideation and management, customer insight, consumer products, advertising, licensing and sales.
Be it a product launch, content announcement, or a rebrand, we place our clients stories in the most coveted and meaningful outlets and always seek creative angles for maximum impact. We dig deeper than most, looking for unique engagement opportunities like event panels or interview opportunities to help connect with your desired audience.
Through our many trusted partners we are able to provide seamless brand integration using authentic content with trusted on air talent. We are able to create organic enthusiasm – or dare we say “brandom” – for our clients’ products.
We are able to provide our clients efficient access to a unique set of niche and mainstream advertising opportunities, thus gaining inside access to our fan culture in an unobtrusive way.
Everything we do is non traditional, but this is where we take it to another level. We are able to ideate on and create custom content in a variety of formats, including animation, comics, video and more. We also provide insider access to influencers as well as experiential opportunities to personally connect with our culture.
We develop a voice within the community reinforcing brand identity and values. We reach new and old fans alike providing them with content that they are proud to share and evangelize on our clients behalf.
We always offer multiple campaign creative options to our clients to truly differentiate and deliver on the needs of each account, consumer target and objective. More often than not the unexpected and creative path leads to the optimal solution.
Your brand is the heart of your business and must be treated with the utmost care and respect. When a client asks Modern Fanatic to aid in brand development, repositioning, evaluation or any other impactful strategic development it is viewed as being asked to join the family and view the clients success as our own personal objective.
When there is a need for a go-to-market approach and strategy, we position brands and product lines through the lenses of retailers and consumers. Modern Fanatic is and will always be willing to go the extra mile for that strategic objective as well as identify new opportunities, such as licensing, to expand the narrative and consumer connection with the brand.
Veteran marketing and sales staff
Over 60 years of combined experience selling, promoting and developing geek-centric media brands.
Dedicated staff devoted to evangelizing at the brand and product level
Ability to leverage MF’s deep partnership list
Press list of over 2,000+ consumer, trade and comic industry journalism contacts
Consistent placements in major outlets like Hollywood Reporter, Gizmodo, Buzzfeed, Screen Rant, Comicbook.com, Games Radar, Newsarama, CBR, The Beat, Dread Central and many more
Press expansion into technology and content verticals wherever possible
Success with offbeat outlets, like Nerdbot, On The Spot, The Jovenshire, to name a few
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We’re ready to make amazing things happen for You.
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