Toys R’Us

About This Project

A legacy toy brand returns, and Modern Fanatic knew an intimate, sharable moment with an icon of pop culture was the way. We brought Geoffrey the Giraffe on a tour to New York Comic Con 2022, encouraging fans to dance with Geoffrey to the unmistakable TRU theme, lighting TikTok and Instagram on fire. Even celebrities could not resist!

From top to bottom, Modern Fanatic’s partners, staff, contributors and advisors are highly seasoned in pop culture marketing. Our team is fully committed to helping you succeed.

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Fan and Brand Engagement

Traditional Advertising

Non-Traditional Advertising

Toys R’Us

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About This Project

What We Do

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